Leadership Team

Girlforce is led by a dedicated team of volunteers from across the nonprofit Salesforce sector in the US and Canada.

Girlforce Leadership Team – Dreamforce 2016

Team members

Amy PannuAmy Pannu
Sr. Marketing Manager, Salesforce.org
San Francisco, CA

Bio coming soon!!



Jace Bryan
Higher Education Open Source Community Manager, Salesforce.org
Corinth, TX

Before coming to Salesforce.org in Feb 2017, Jace worked at Texas A&M University-Commerce. Jace’s role at A&M-Commerce focused on the areas of Strategic Enrollment under Student Access & Success. Jace looked to identify issues related to process, software, and training inefficiencies in the Recruitment and Enrollment funnels and worked to resolve them creatively. Jace also played the role of “IT liaison/Concierge” to the entire Student Access & Success Division as well as Provost Office and worked with external vendors for implementations of an Enterprise nature.

Jace was the Founder of TheBookShelf group (Power of US Hub),  and a past Member of the Salesforce.org Higher Education Advisory Council.

Jace’s current role at Salesforce.org focuses on working closely with the greater Salesforce.org ecosystem to promote and manage the Higher Education open source projects.

Joanna-Salesforce-Dec15-8_WebJoanna Iturbe
Sr. Software Applications & Project Manager, University of Colorado
Boulder, CO

Joanna has worked in higher education her entire career. With a PR degree, she started in recruitment and admissions at a private university where she was a part of a small implementation of Salesforce.com as an end-user. That’s where her love for all things Salesforce began.

Since 2011, Joanna has served as the Strategic Product Manager for the Leeds School of Business at the University of Colorado Boulder where she is the senior technical expert and manager in leading the development, configuration, installation, upgrade, delivery and day-to-day management and maintenance of a suite of 10 applications at the Leeds School of Business. She supervised the selection and implementation of Salesforce at Leeds and continues to supervise the team responsible for continued deployment and support of Salesforce across every functional area of the school.

Joanna’s certifications include Scrum Product Owner (CSPO), Salesforce Developer, Salesforce Administrator, Database Management and Project Management. She also serves on the Salesforce.org Higher Education Advisory Council and is co-leader of the 1300-member Salesforce Denver User Group.

Joanna enjoys skiing, traveling, hiking and camping with her husband and daughters.

Michelle Regal
Michelle Chaplin-Regal
Senior Consultant, Now IT Matters
Biloxi, MS

Michelle Regal is a Senior Consultant at Now IT Matters and a Certified Administrator and Developer.  Before joining Now IT Matters, she administered the Eloqua and Salesforce databases for PBS and provided support to PBS member stations on implementing a custom Visualforce donation page. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she built three Salesforce databases, provided marketing support and built an online, social media and traditional media strategy for the largest NGO in the world. Additionally, she’s implemented and maintained a several Salesforce and other CRM databases and developed multi-channel donor acquisition and retention strategies. Michelle has an MBA from the Stern School of Business at NYU.

Joni MartinJoni Martin
Corinth, TX

Joni’s first job was working in a nonprofit organization, and she founded her first nonprofit when she was 19, working with middle school and high school girls to empower them to take autonomy in health and relationship choices. Since her initial work in nonprofits, she has been involved in several nonprofits in various capacities, her most recent work as a Board Member for the Nourish Collective. She founded Girlforce in September 2013, in the Power of US Hub, hoping to connect to other nonprofit women using Salesforce, and to give nonprofit women a place to educate themselves and their peers through study groups and professional and personal development opportunities. From their start in 2013, they have grown from 25 members to thousands!

She considers herself a nonprofit storyteller helping nonprofits use data to tell the stories of empowerment, compassion, inspiration, and change, and she advocates for building the capacity of nonprofit organizations through technology. She brings a diverse range of approaches to the work of nonprofit technology, drawing on the latest nonprofit educational models, her background in human services and people/data management.

She has spent the past 17 years heavily involved in the nonprofit community, helping found two nonprofit organizations, currently serving on the board of The Nourish Collective, and as founder and chairperson for Girlforce.

Random Details and Favorites: I love asking questions that have no answer, igniting passion, wearing flip flops, hula hooping, and crocheting. My children, coffee, trees, and homemade peach ice cream rock my world. The List (of the bucket variety) includes in no particular order: Burning Man, TED, learning to make the perfect mojito, and attending a holy festival of each of the world’s major religions. My passions include helping people find their voice, art in public spaces, community building, and learning. Tell me your story.

Judi SohnJudi Sohn
Nonprofit Open Source Community Manager, Salesforce.org
Lumberton, NJ

Judi started her Salesforce journey in 2006, as a new Director of Operations at a small startup nonprofit dedicated to colorectal cancer advocacy. They were one of the first 500 nonprofits to receive a Power of 10 donation. Prior to joining Salesforce.org, she worked on the Convio Common Ground team and then was a consultant at KELL Partners. She loves to share her joy of all things Salesforce as she learns what the platform is capable of. She holds 6 Salesforce certifications, has presented at Dreamforce multiple times, was co­-moderator of the Pre-­Hub NPSF Google Group and was in the 2nd class of Salesforce MVPs.

Judi’s passion is community and helping the “accidental Salesforce admin” meet their organization’s mission and solve problems using Salesforce. She lives in southern New Jersey, just east of Philadelphia, with her husband since 1993 and their two young adult daughters. The little free time she has when she’s not answering lots and lots of questions on the Hub is reserved for knitting … the more complex and intricate cables and lace, the better.

Rev. Tracy Kronzak
Partner Training and Enablement Manager, Salesforce.org
San Francisco, CA

Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has 20 years of experience in the nonprofit ecosystem and its related industries, including philanthropy, activism, research, technology management, and Salesforce CRM platform consulting and consulting business development.

Tracy frequently presents at conferences nationwide on CRM selection/implementation, technology strategy, and women in technology. She attended Cornell University, holds a Master of Public Administration degree from New York University, and is a Salesforce Certified Administrator, Sales Cloud Consultant, and Platform App Builder.

Prior to joining Salesforce.org, she was Co-Founder of BrightStep Partners, a strategic Salesforce consulting firm for nonprofits. She is a Salesforce MVP alumna, and served as an Implementation Partner Representative to the Salesforce.org Nonprofit Starter Pack Advisory Board, and in an advisory capacity to the Nonprofit Technology Network annual Nonprofit Technology and Leading Change conferences.

She is a member of the Temple of Isis in Geyserville, CA , a Goddess church community where she is an ordained Rev. Priestess. In her free time, she is a ceramic artist and potter, avid skier, bicyclist and hiker, and burgeoning markswoman.

Twitter HeadshotMarisa Lopez
Director of Account Management, Presence Social Impact
San Francisco, CA

Marisa is a Salesforce Evangelist who has helped hundreds of nonprofit organizations leverage Salesforce to forward their mission. She often refers to herself as a Technology Therapist.

Prior to joining the world of nonprofit tech, she spent a blissful decade immersed in marine conservation, policy, and education. Her greatest accomplishment is raising her beautiful, independent, level-headed daughter.

Her passions include experiential parenting, SCUBA Diving, enjoying the moment, failing forward, attempting the impossible, and amplifying women in tech.